Players no longer have to wait for a Scout to arrive at a match to get noticed. Get analysed with Ai and generate data that pro football clubs want to see.
Ai technology is used in the app to analyse how amateur players perform when they enter a trial for a particular football club. Lots of users were getting the trials wrong and they weren’t really sure which trials were accessible to them, which lead to a poor user experience.
How do we streamline the process of entering club trials and where’s the best place to find them with review of the current process? How can we suggest recommended trials and serve more discoverable opportunities to the user?
The initial onboarding screens were lacking an injection of excitement and had a low engagement rate. These screens needed more of a narrative to explain why the app exists, the process that’s needed to enter trials and how players could explore and find opportunities within the app.
Basic profile information needed to be obtained from the user to enable them to complete their National Rating Score (NRS) – this was collected at sign up. Your NRS is something that must be done to assess a player’s basic athletic ability so they have a chance to go on and enter professional club trials in the app.
Rather than asking for everything upfront, which was a blocker in the current app, the strategy was to gain info on the player in incremental stages, so as not to ask for too much detail before they could interact with general features and opportunities. A video introduction was also added with clear insight of what to expect with more engaging onboarding screens featuring imagery from a commissioned photography shoot.
Once you entered the app itself the experience felt quite flat. The home screen was asking users to complete their profile which was mainly ignored and when trying to enter NRS trials everything was locked because they had to go back and complete their profile which didn’t feel very obvious as it wasn’t a requirement from the start.
The app needed more of a focussed task driven home area to take action and complete profile information, do NRS trials and then have the ability to trial for professional clubs like Chelsea. A proposal for dedicated club pages was discussed where users could follow clubs and discover opportunities which was fed through onto their home page area, including suggested trials, educational tips and scholarships.
Trials were difficult to locate in the current app so it felt sensible to introduce a dedicated area for this where users could explore certain trials or go straight to a club page to enter them. The app aims to gives an equal opportunity to trial for clubs globally, open to the world for everyone.
Once players followed clubs, more relevant content was suggested based on the user’s activity, new trials were suggested that players may not have heard of so they could gain valid experience to trial for more high-profile clubs. Sponsored trials, scholarships and further education helped players explore undiscovered opportunities within the app.
There were a few pain points with the current brand as it felt non-descriptive with a lack of connection with its audience. It needed to stand out on a crowded phone screen and convey a feel of tech, motion and sport. We needed a brand with impact, excitement and intrigue that worked well across all its environments and spaces.
The next stage was to create a mood board to identify a brand design direction with a collection of design styles for consideration. This proposed a discovery phase showing high level thinking with reference to design and potential content ideas to align thoughts. Key takeaways from this was that the new brand needed to be bold, vibrant and standout in all environments with a memorable logo mark that symbolised what AiScout represents.
It was important that the brand had a symbol / badge that was memorable. As ideas were explored with references from the mood board it became apparent that we needed something that felt abstract and edgy to really stand out. The negative space within the ‘A’ expresses a connection to the name, but with a deeper meaning that utilises and references the idea of a camera shutter whilst recording trials using your phone.
The symbol and typography needed to work across all channels from the website and socials to football shirts and in stadiums. Brandon Grotesque was the chosen font with Roboto Condensed paired as body copy.
After evaluating what was a confused flow of the app, the solution proposed a cleaner way to guide users (with the least path of resistance) to sign up and discover opportunities creating a habitual usage. The app gained a lot of traction and was featured on BBC Click.
I’m a freelance UX UI designer. I’d love to collaborate with you.
My aim is to design products with a focus on the end user.
I work either on my own or as an extension to your team.
I’ll get straight to it, I’m here to add value and work with you to achieve the best results. Think of me as a collaborative UX design partner.
It’s not just what you do, it’s the way you do it
I’ll engage with you to understand the scale of the requirement and propose the best fit. If you have an idea or need something creating from scratch, I can develop your brand or product no matter what stage you’re at.
Generally all projects have a discovery phase of which I may propose a moodboard of ideas, undertake an audit and then craft interactive wireframes so you can review and show potential users.
At this stage a brand identity is either in place or I can work with you to create one. The moodboard from the discovery phase will help inform a creative direction so an overall UI design style can be applied to the approved wireframes.
Depending on what your product might be whether it’s an app, portal or website, delivery of the final piece of work is produced in Figma where a file is duplicated and shared with development for handoff.
In a nutshell, this is what I can help you with
The goal is typically to attract people who may be interested in your products or services. Crafting an online presence is critical – I’m here to design that experience and get it right.
Got an idea for an app or need the UX UI reviewing on an existing app? I love creating beautiful user journeys. This starts with initial wireframes through to animations and high fidelity visuals.
It’s really important we establish an idea of how your product and brand will fit within the market. I’ll define a creative direction in the form of a moodboard to set the scene right from the start.
Having a design system helps build products at scale. What this means is it enforces consistency with reusable components. This is something I use with every project.
You’ll start to get a real feel for what we’re creating when you can interact with a prototype. It helps showcase the end to end flow for potential users and developers.
You might think you need a new website, well firstly I’ll discuss if that’s the right approach. In the early stages I’ll identify your needs and advise how best we achieve your goals.
A place where I express my thoughts and ideas
If it’s worth a read, I’ll let you know
Sometimes people just have nice things to say
Richard helped set the bar in terms of quality, attention to detail, pace and collaboration, between the UX and front end design teams. I was very impressed by how pro-active Richard was. The man never stops working, he would actively seek out new projects with the UX team and request that his design assumptions were given the acid test with real customers. What is more, the feedback Richard received from the lab sessions was acted upon and iterated into his work where appropriate in a very timely fashion.
Richard is a great designer and hungry to check his work and improve it in a user centred way.
I brought Rich in to work on site at a client’s premises with me on a large, complex and challenging project. I had been on site for over a year already so already had a deep understanding. Rich quickly got up to speed then translated my ideas into a very elegant and thoughtful design that the client loved.
With a masterful use of Sketch Rich set the project up with a new symbol library and produced an Invision prototype then we started layering on additional functions and exploring the initial concept in more depth, with the design system we had put in place we were able to make rapid progress and keep a strong level of control and consistency.
Rich always challenges what he is given and brings his own ideas which he presents with a lot of enthusiasm, he is very passionate about what he does and i would not hesitate to hire him again in the future.
Richard was an excellent addition to our team. His flair for design exceeded our already lofty expectations but his positive attitude and contribution towards other team members was a bonus.
He was a pleasure to communicate with and delivered a high volume of work which always surprised and delighted us.
We would love to have Richard back again in future and I would have no hesitation in recommending him to anyone looking for a creative and proactive designer.
Richard really helped us improve our design and design processes across our product portfolio. He spent his time with us developing and implementing our design system, visual language and information architecture for the redesign of our products.
He is very passionate about his work which helped him gain a deep understanding of what we do. Also, he really gets work done! Working closely with the team he was able to work on multiple design tasks at once, getting hifi designs and prototypes together for user testing and development quickly and of high quality. I wouldn’t hesitate to recommend or employ Richard in the future!
Rich has a huge amount of UX/UI experience. He has an impeccable attention to detail and is able to produce high quality work and has a passion for design. Whenever I’ve worked with Rich I find him easy to collaborate and communicate with as a developer.
We’ve used Richard for a number of projects to improve the UX on our website and certain email templates. He’s professional, can work to tight deadlines and always suggests improvements on areas we may have missed. We have always worked with Richard remotely, but his communication skills are so strong that you don’t even realise it. I would definitely recommend him for any business looking to improve the UX on their digital platforms.