Rethink telephony by integrating Microsoft Teams as a phone system, removing hardware and office overheads. Work smarter, better, anywhere with your team and unify your communication.
Businesses worldwide faced new challenges when Covid-19 hit, which led to remote working becoming the new ‘normal’. MS Teams became the main platform for messaging, document sharing, internal calls and meetings etc creating friction with external telephony.
The inability to place a simple external phone call is a significant weakness of MS Teams. How do we educate potential telephony businesses of the benefits of moving away from a traditional phone network to a more unified communication platform, utilising MS Teams as a phone system?
First, we had to define the types of user groups we wanted to target and align the brand proposition accordingly for different use cases. IT managers (decision makers) who would need to understand why they should integrate telephony with Teams. Sales and Marketing departments that would be looking to build better customer experiences and would need to clearly understand the benefits of using MS Teams as a phone system for their business.
We aspired to create a brand with meaningful values and steer away from telephony jargon where possible leaving clear concise messaging. The photography used focussed on people and communication with a unique combination of isolated imagery fused with contrasting flat colour, iconography and illustration. The brand needed to convey the essence of working together with no limits.
Our ‘brand icon’ represents the notion of direction, route, communication, network and collaboration. The beauty of working together with no limits. Connect your voice, sound, idea with a unified communication.
Once users landed on the site from various platforms like Google, the App store or Social media they would either hit the home page or deep link to a ‘Resource centre’ containing content by feature or team to communicate relevant information. The ‘benefits’ needed to be priority and communicate to a ‘decision maker’ why they should get started with Callroute to unify their telephony.
Microsoft Teams enables calling options although it doesn’t actually allow you to place external phone calls with a standard licence. Adding real calling capabilities to business collaboration tools means you can consolidate all communication using a single tool.
Callroute’s calling plan is cheaper and more flexible than Microsoft and is charged on a per-channel basis. You get consistent and controllable costs and this proposition needed to be clearly illustrated.
Once the user had explored the content of the website the main call to action was to “Get started’ and make a test call with Microsoft Teams. The sign up process had to be very low friction to avoid abandonment.
An easy to use dashboard provided real-time metrics and analysis. You get insights on how your telephony system is performing, how it’s being used and who is using it. Access actionable takeaways or dig deep into the numbers.
Buy new numbers on-demand, anywhere in the world. Who benefits – Businesses expanding internationally looking to extend their presence and be local with a local number for their user base. Get new numbers if you need them and grow. A seamless workflow to ‘Buy numbers’ from the main dashboard needed to be mapped out to aid this process.
I was approached by the client to undertake this piece of work from initial strategy right through to developer handoff. We got together (on Teams) and determined the scope of what needed to be achieved. I led discussions and the design process from start to finish to determine content hierarchy, user journeys through to brand creation, UI and implementation of a design system. Visit the website and view the final result here – https://callroute.com
I’m a freelance UX UI designer. I’d love to collaborate with you.
My aim is to design products with a focus on the end user.
I work either on my own or as an extension to your team.
I’ll get straight to it, I’m here to add value and work with you to achieve the best results. Think of me as a collaborative design partner.
It’s not just what you do, it’s the way you do it
I’ll engage with you to understand the scale of the requirement and propose the best fit. If you have an idea or need something creating from scratch, I can develop your brand or product no matter what stage you’re at.
Generally all projects have a discovery phase of which wireframes are explored and iterated so you can review and show potential users.
At this stage a brand is either in place or needs to be created. I’ll craft pixel perfect high fidelity visuals within a comprehensive design system to achieve the best user experience.
Depending on what your product might be whether it’s an app, portal or website, delivery of the final piece of work is produced in Sketch and export to Zeplin for development.
In a nutshell, this is what I can help you with
The goal is typically to attract people who may be interested in your products or services. Crafting an online presence is critical – I’m here to design that experience and get it right.
Got an idea for an app or need the UX UI reviewing on an existing app? I love creating beautiful user journeys. This starts with initial wireframes through to animations and high fidelity visuals.
It’s really important we establish an idea of how your product and brand will fit within the market. I’ll define a creative direction in the form of a moodboard to set the scene right from the start.
Having a design system helps build products at scale. What this means is it enforces consistency with reusable components. This is something I use with every project.
You’ll start to get a real feel for what we’re creating when you can interact with a prototype. It helps showcase the end to end flow for potential users and developers.
You might think you need a new website, well firstly I’ll discuss if that’s the right approach. In the early stages I’ll identify your needs and advise how best we achieve your goals.
If it’s worth a read, I’ll let you know
Sometimes people just have nice things to say
Richard helped set the bar in terms of quality, attention to detail, pace and collaboration, between the UX and front end design teams. I was very impressed by how pro-active Richard was. The man never stops working, he would actively seek out new projects with the UX team and request that his design assumptions were given the acid test with real customers. What is more, the feedback Richard received from the lab sessions was acted upon and iterated into his work where appropriate in a very timely fashion.
Richard is a great designer and hungry to check his work and improve it in a user centred way.
I brought Rich in to work on site at a client’s premises with me on a large, complex and challenging project. I had been on site for over a year already so already had a deep understanding. Rich quickly got up to speed then translated my ideas into a very elegant and thoughtful design that the client loved.
With a masterful use of Sketch Rich set the project up with a new symbol library and produced an Invision prototype then we started layering on additional functions and exploring the initial concept in more depth, with the design system we had put in place we were able to make rapid progress and keep a strong level of control and consistency.
Rich always challenges what he is given and brings his own ideas which he presents with a lot of enthusiasm, he is very passionate about what he does and i would not hesitate to hire him again in the future.
Richard was an excellent addition to our team. His flair for design exceeded our already lofty expectations but his positive attitude and contribution towards other team members was a bonus.
He was a pleasure to communicate with and delivered a high volume of work which always surprised and delighted us.
We would love to have Richard back again in future and I would have no hesitation in recommending him to anyone looking for a creative and proactive designer.
Richard really helped us improve our design and design processes across our product portfolio. He spent his time with us developing and implementing our design system, visual language and information architecture for the redesign of our products.
He is very passionate about his work which helped him gain a deep understanding of what we do. Also, he really gets work done! Working closely with the team he was able to work on multiple design tasks at once, getting hifi designs and prototypes together for user testing and development quickly and of high quality. I wouldn’t hesitate to recommend or employ Richard in the future!