Harrogate Spring Water is the No.1 premium water brand in foodservice and the fastest growing bottled water brand in Britain.
Harrogate Spring Water have always done things differently and enjoy breaking the mould with expressive originality. The problem was that this brand etiquette was not portrayed on their front facing website, it needed to have the feeling of exceptional timeless elegance.
Their existing website lacked a sense of personality and narrative. How do we elevate Harrogate Spring Water’s online presence and create an experience that really engaged the user with the brand?
Harrogate Spring Water’s philosophy operates with respect and integrity to ensure that the environment, people and their community are at the heart of what they do. The use of full screen lifestyle imagery throughout the whole experience helped tell a story of how the brand positioned itself in moments of everyday life.
Harrogate Spring Water is found at the most prestigious events and venues, from Michelin-starred restaurants to the world’s most reputable airlines. The news section played a key role as the voice for the brand and social awareness.
Once the user tapped on ‘Our Water’ the nav bar slid to the top of the browser and presented a full screen family of products with an illustrative style to denote the history of the brand dating back from 1571. Tapping a bottle would take you to the detail around it to find out more about the design of the label and bottle.
Users could engage and appreciate the design essence of each product and understand how the bottles had taken inspiration from the town’s beautiful architectural shapes – striving for timeless elegance.
Photo shoots were taken and I was responsible for the creative direction, structure and user experience of the website. Throughout the site we kept dramatic black and white photography at full screen giving an immersive experience which beautifully described the narrative of how Harrogate Spring Water as a brand is an inherent part of our everyday lives.
I’m a freelance UX UI designer. I’d love to collaborate with you.
My aim is to design products with a focus on the end user.
I work either on my own or as an extension to your team.
I’ll get straight to it, I’m here to add value and work with you to achieve the best results. Think of me as a collaborative design partner.
It’s not just what you do, it’s the way you do it
I’ll engage with you to understand the scale of the requirement and propose the best fit. If you have an idea or need something creating from scratch, I can develop your brand or product no matter what stage you’re at.
Generally all projects have a discovery phase of which I may propose a moodboard of ideas, undertake an audit and then craft interactive wireframes so you can review and show potential users.
At this stage a brand identity is either in place or I can work with you to create one. The moodboard from the discovery phase will help inform a creative direction so an overall UI design style can be applied to the approved wireframes.
Depending on what your product might be whether it’s an app, portal or website, delivery of the final piece of work is produced in Figma where a file is duplicated and shared with development for handoff.
In a nutshell, this is what I can help you with
The goal is typically to attract people who may be interested in your products or services. Crafting an online presence is critical – I’m here to design that experience and get it right.
Got an idea for an app or need the UX UI reviewing on an existing app? I love creating beautiful user journeys. This starts with initial wireframes through to animations and high fidelity visuals.
It’s really important we establish an idea of how your product and brand will fit within the market. I’ll define a creative direction in the form of a moodboard to set the scene right from the start.
Having a design system helps build products at scale. What this means is it enforces consistency with reusable components. This is something I use with every project.
You’ll start to get a real feel for what we’re creating when you can interact with a prototype. It helps showcase the end to end flow for potential users and developers.
You might think you need a new website, well firstly I’ll discuss if that’s the right approach. In the early stages I’ll identify your needs and advise how best we achieve your goals.
If it’s worth a read, I’ll let you know
Sometimes people just have nice things to say
Richard helped set the bar in terms of quality, attention to detail, pace and collaboration, between the UX and front end design teams. I was very impressed by how pro-active Richard was. The man never stops working, he would actively seek out new projects with the UX team and request that his design assumptions were given the acid test with real customers. What is more, the feedback Richard received from the lab sessions was acted upon and iterated into his work where appropriate in a very timely fashion.
Richard is a great designer and hungry to check his work and improve it in a user centred way.
I brought Rich in to work on site at a client’s premises with me on a large, complex and challenging project. I had been on site for over a year already so already had a deep understanding. Rich quickly got up to speed then translated my ideas into a very elegant and thoughtful design that the client loved.
With a masterful use of Sketch Rich set the project up with a new symbol library and produced an Invision prototype then we started layering on additional functions and exploring the initial concept in more depth, with the design system we had put in place we were able to make rapid progress and keep a strong level of control and consistency.
Rich always challenges what he is given and brings his own ideas which he presents with a lot of enthusiasm, he is very passionate about what he does and i would not hesitate to hire him again in the future.
Richard was an excellent addition to our team. His flair for design exceeded our already lofty expectations but his positive attitude and contribution towards other team members was a bonus.
He was a pleasure to communicate with and delivered a high volume of work which always surprised and delighted us.
We would love to have Richard back again in future and I would have no hesitation in recommending him to anyone looking for a creative and proactive designer.
Richard really helped us improve our design and design processes across our product portfolio. He spent his time with us developing and implementing our design system, visual language and information architecture for the redesign of our products.
He is very passionate about his work which helped him gain a deep understanding of what we do. Also, he really gets work done! Working closely with the team he was able to work on multiple design tasks at once, getting hifi designs and prototypes together for user testing and development quickly and of high quality. I wouldn’t hesitate to recommend or employ Richard in the future!