‘Really Social’ specialise in hospitality AND social media, an agency AND an app – making it easy for restaurants and hotels to stay fully booked.
I was commissioned by an agency called ‘Custom Studio’ to review and improve the UX of one of their client’s apps called ‘Really Social’, and at a later date we collaborated together on the UI . The app had basic functionality but needed to expand in order to become a robust restaurant management tool, rather than just a means to post and track social media marketing.
There is a desire for the app to shift to be more of a one-stop shop for restaurants to manage and grow their business and include features such as analytics and reporting, table bookings, ability to post across multiple accounts, social boosting and email creation. How do we enhance the UX to include these added features?
A full review of the current app was undertaken, and it was clear that the dashboard was a good place to display analytical reports and social statistics giving a high-level overview of the user’s business. This could also include the company profile and messages. The existing ‘Content’ section would become ‘Campaigns’. Other prominent features needed were ‘Bookings’ and ‘Customers’ to review retention and acquisition rates with a dedicated ‘Social’ section to respond to multi-platform comments and messages all in one place.
Introduction of welcome screens were added to give transparency on the purpose of the app which then led into the dashboard overviewing the business briefly with published marketing content revealing details of social engagement. Enhanced booking functionality was introduced which included creating, approving, or declining online requests – acting as a well-rounded management tool pulling data into one place.
Scheduling targeted campaigns had to be simplified in just a few clicks with the opportunity to push content across multiple social accounts with options to boost the campaign to a wider audience backed with user engagement statistics.
I collaborated closely with an agency called Custom Studio in the UI design phase as they created the new brand to help embrace the vision of becoming the go-to hospitality marketing specialist. A bold icon was created to build a strong brand presence, acting as a container to display photography with elements of repeated patterns to bring the Really Social brand to life. The design of the app reflected this with a striking colour palette and a unique blend of typography to pull out key data points.
Both Custom Studio and the end client Really Social were extremely happy with the UX process and the final design deliverables. A range of complex challenges were reviewed and simplified with feature rich capabilities that were implemented in answer to the requirements of the user’s business goals.
We worked with Richard to initially establish UX designs for a new app, for one of our clients, which then led to the UI designs.
Richard’s expertise at the UX stage was vital as we navigated a complex user journey and feature set and then ensuring a new brand was brought to life in a visually engaging way, which was delivered expertly.
Highly recommend Richard for any UX/UI projects.
I’m a freelance UX UI designer. I’d love to collaborate with you.
My aim is to design products with a focus on the end user.
I work either on my own or as an extension to your team.
I’ll get straight to it, I’m here to add value and work with you to achieve the best results. Think of me as a collaborative UX design partner.
It’s not just what you do, it’s the way you do it
I’ll engage with you to understand the scale of the requirement and propose the best fit. If you have an idea or need something creating from scratch, I can develop your brand or product no matter what stage you’re at.
Generally all projects have a discovery phase of which I may propose a moodboard of ideas, undertake an audit and then craft interactive wireframes so you can review and show potential users.
At this stage a brand identity is either in place or I can work with you to create one. The moodboard from the discovery phase will help inform a creative direction so an overall UI design style can be applied to the approved wireframes.
Depending on what your product might be whether it’s an app, portal or website, delivery of the final piece of work is produced in Figma where a file is duplicated and shared with development for handoff.
They say it’s all about the detail.. well it is
In a nutshell, this is what I can help you with
The goal is typically to attract people who may be interested in your products or services. Crafting an online presence is critical – I’m here to design that experience and get it right.
Got an idea for an app or need the UX UI reviewing on an existing app? I love creating beautiful user journeys. This starts with initial wireframes through to animations and high fidelity visuals.
It’s really important we establish an idea of how your product and brand will fit within the market. I’ll define a creative direction in the form of a moodboard to set the scene right from the start.
Having a design system helps build products at scale. What this means is it enforces consistency with reusable components. This is something I use with every project.
You’ll start to get a real feel for what we’re creating when you can interact with a prototype. It helps showcase the end to end flow for potential users and developers.
You might think you need a new website, well firstly I’ll discuss if that’s the right approach. In the early stages I’ll identify your needs and advise how best we achieve your goals.
If it’s worth a read, I’ll let you know
Here are just a few that I’ve collaborated with
A single place to see design content I like on social
Sometimes people just have nice things to say
Richard helped set the bar in terms of quality, attention to detail, pace and collaboration, between the UX and front end design teams. I was very impressed by how pro-active Richard was. The man never stops working, he would actively seek out new projects with the UX team and request that his design assumptions were given the acid test with real customers. What is more, the feedback Richard received from the lab sessions was acted upon and iterated into his work where appropriate in a very timely fashion.
Richard is a great designer and hungry to check his work and improve it in a user centred way.
I brought Rich in to work on site at a client’s premises with me on a large, complex and challenging project. I had been on site for over a year already so already had a deep understanding. Rich quickly got up to speed then translated my ideas into a very elegant and thoughtful design that the client loved.
With a masterful use of Sketch Rich set the project up with a new symbol library and produced an Invision prototype then we started layering on additional functions and exploring the initial concept in more depth, with the design system we had put in place we were able to make rapid progress and keep a strong level of control and consistency.
Rich always challenges what he is given and brings his own ideas which he presents with a lot of enthusiasm, he is very passionate about what he does and i would not hesitate to hire him again in the future.
Richard was an excellent addition to our team. His flair for design exceeded our already lofty expectations but his positive attitude and contribution towards other team members was a bonus.
He was a pleasure to communicate with and delivered a high volume of work which always surprised and delighted us.
We would love to have Richard back again in future and I would have no hesitation in recommending him to anyone looking for a creative and proactive designer.
Richard really helped us improve our design and design processes across our product portfolio. He spent his time with us developing and implementing our design system, visual language and information architecture for the redesign of our products.
He is very passionate about his work which helped him gain a deep understanding of what we do. Also, he really gets work done! Working closely with the team he was able to work on multiple design tasks at once, getting hifi designs and prototypes together for user testing and development quickly and of high quality. I wouldn’t hesitate to recommend or employ Richard in the future!
Rich has a huge amount of UX/UI experience. He has an impeccable attention to detail and is able to produce high quality work and has a passion for design. Whenever I’ve worked with Rich I find him easy to collaborate and communicate with as a developer.
We’ve used Richard for a number of projects to improve the UX on our website and certain email templates. He’s professional, can work to tight deadlines and always suggests improvements on areas we may have missed. We have always worked with Richard remotely, but his communication skills are so strong that you don’t even realise it. I would definitely recommend him for any business looking to improve the UX on their digital platforms.
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